David Yurman: Be Infinite
Campaign Design · Digital Experience · Photo Art Direction
Luxury · Digital Campaign
Created for David Yurman’s limited-edition Aluminum Renaissance Cable Bracelet collection, Be Infinite celebrates color, self-expression, and the versatility of the brand’s iconic cable design. As lead designer on the account, I developed the campaign’s visual expression across digital advertising and e-commerce, working under the creative direction of creative director Julia Sosa. I also helped art direct and style the campaign photography, translating the collection’s vivid palette into a bold, fashion-led visual world.
The brief called for a campaign that could showcase the collection’s spectrum of colors, inspire “stacked” styling with other David Yurman jewelry, and connect the iconic cable design to a broader history of adornment.
I sourced references spanning fashion editorials, pop imagery, and jewelry across cultures and eras, helping shape a visual direction rooted in saturated color, sculptural styling, and expressive, natural posing. The resulting photography gave each color its own distinct personality while maintaining a cohesive campaign world.
Concept
Photography
The campaign’s centerpiece was an immersive e-commerce experience built around color. I conceived a color-picker interaction that transformed the page as users explored each bracelet, shifting the photography, palette, and editorial content to create a distinct world for every hue. Each experience paired product storytelling with the cultural associations of its color and styling inspiration for stacking the bracelet with other David Yurman jewelry.
Website Experience
Campaign System
