Tommy Hilfiger
Campaign Design · Image Direction · Print & OOH
Fashion · Global Campaign
During my time at Laird + Partners, I helped shape a global spring campaign for Tommy Hilfiger inspired by the energy and visual culture of motorsport. I developed the campaign’s visual language across the men’s and women’s collections, leading image selection and translating the concept across print, out-of-home, and digital.
Concept
The campaign drew on the visual world of Formula 1, pairing cinematic fashion photography with imagery from the racetrack. Working from the creative direction established by the client and agency team, I developed a graphic language that combined tightly cropped photography, racing imagery, and Tommy Hilfiger’s iconic red, white, and blue palette.
The resulting compositions move between polished fashion imagery and more visceral moments from the track—smoke, asphalt, tires, speed, and machinery. Designed as a flexible system, the visual language could shift across men’s and women’s creative and scale from intimate magazine placements to large-format outdoor and transit.
