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“Be Infinite” is a campaign for the David Yurman Aluminum Renaissance Bracelet collection. The campaign, photography, and website design celebrate the bright colors of the bracelets and their myriad styling possibilities. Since the collection was only available online, the website experience needed to be a compelling expression of the "Be Infinite" campaign. I designed the homepage with an interactive color filter which encouraged customers to explore the different color personas. Working with a creative director and a copywriter, I developed the overall concept, designed the website and emails, and assisted directing the photo shoot. This campaign brought in a 30% increase in sales over the previous year for this particular collection.