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This is the campaign I designed for the launch of Scholastic’s eGift Cards. Available for purchase on the Scholastic Store Online and the Teacher Store Online, eGift Cards provide a meaningful gift opportunity for children and teachers as well as a new revenue stream for Scholastic. I designed all of the eGift Cards which feature character artwork from Scholastic’s most iconic books. I developed the overall look and feel and executed all of the designs for the digital marketing campaign, which include email designs, e-commerce store heroes, and social ads. The goal was to create a bold and compelling design system in which the gift cards were the star of the show. This was achieved through color blocking, strong shapes, and flat illustrations. Within the first six months, eGift Cards generated nearly $1.5 million in revenue.